Strolling in style

This is the genesis of a great idea - done by the company that build my stroller (thanks mum!). If only they'd expand it so that other people could add their own trips and there was more of a community built around it.
Its always a little disappointing when an idea isn't "completed", but left like this - functional but without the killer "app" that would transform it into something really special.
Web 2.0 anyone?